Token stoner, Houseplant co-founder, and resident relatable Funny Guy of Hollywood, Seth Rogen has crafted his complete private model round making individuals giggle and being excessive whereas doing it (principally). From a weed deal gone unsuitable in Pineapple Express to a bong-toting burnout in The 40-Year-Old Virgin, Rogen is as a rule rolling up the sticky icky in between the wittiest of one-liners. In true life-imitates-art style, the burly comic says of his proclivities: “I’m smoking all day long.”
Man with a Plan
Naturally he’s acquired his favorites. As far as flower goes, he confessed to High Times, “I look for strains that are going to keep me energized and focused; usually strong sativas.” And paired along with his sativas? “I drink a lot of coffee when I smoke weed, and I literally drink that coffee out of a grail, the holy grail specifically, like the cup that held Jesus’s blood.”
His affinity for espresso (co-founded espresso firm Cometeer), selection consuming vessels (dabbled in ceramics and is irritatingly good at it), and casual-chic aesthetic (collaborated on an adaptive menswear line) have coalesced into his biggest position but: within the driver’s seat of the fantastically curated hashish accent and life-style model, Houseplant.
“We found there was a void for beautifully designed pieces for people who smoke weed and wanted to create something that people would be proud to display in their homes, similar to how alcohol-related accessories are often displayed on bar carts and around the house – why shouldn’t it be the same for weed?”
Rogen continues, “I’ve always had a passion and appreciation for design, so I wanted to explore that space and create items I would use in my everyday life to enhance my smoking experience – things that I couldn’t find anywhere else.”
The French do it Better
Someone that steadfast about their ashtrays is sure to be choosy, if not pickier, about their joints. Enter OCB, the 106 yr outdated french rolling paper firm which “has been around for so long and has a global reputation for being the best at their craft”, Rogen says.
The Houseplant/OCB marriage has birthed the one rolling papers crafted with 100% renewable bamboo and brown rice, as an alternative of the normal “rag fibers”—usually a mix of sisal, hemp, esparto, flax, or wooden pulp. A buyer of OCB lengthy earlier than the 2023 partnership was realized, Rogen jumped on the likelihood to tour the manufacturing facility in Perpignan, a small metropolis in southern France nestled within the foothills of the Pyrenees. Proving what he already knew to be true, the journey “solidified my view that this team is making the best rolling papers on earth.”
Houseplant co-founder and go well with Michael Mohr echoes the sentiment, “We really admired OCB’s dedication to their craft; they have incredibly high standards, consistently deliver above what is minimally required, and are just as obsessed with quality as we are. They have a strong legacy in the market and we knew that together we could create a best-in-class product with a unique angle that would resonate well with consumers.”
Matching energies and mutual admiration is paramount for any profitable union. Don Levin, founder and CEO of Republic Brands, the dad or mum firm of OCB, thinks as extremely of Rogen as Rogen thinks of OCB.
“Houseplant by OCB represents a true partnership between people with shared values. Seth’s authenticity and passion for the products has solidified his reputation as a trusted tastemaker in the cannabis industry. Similarly, OCB has long been a preferred brand of connoisseurs. Together, we are disrupting the industry by asking consumers to take a minute and think about what’s in their rolling paper.”
“Innovative, Sustainable, Functional”
Three phrases Levin used to explain the model, which—let’s be actual—is an formidable tackle the standard rolling paper. However, OCB by Houseplant is toeing the road and turning what was as soon as was a stage enjoying area right into a hierarchy of joint paper supremacy. They’ve requested themselves the onerous questions and produced one thing worthwhile, as a result of it does matter what we smoke.
Levin continues, “No different model within the U.S. supplies a paper made from 100% bamboo or actual rice fibers. This is feasible as a result of we will harvest these crops dozens of occasions, in comparison with the time it takes to develop a tree.
“Because OCB makes our own paper and cares about protecting the environment, we use sustainably harvested materials that provide the best possible smoking experience. The paper is almost tasteless – I would describe Bamboo as a super clean mouthfeel, whereas Brown Rice has a more silky feel to it.”
Elevating what was as soon as an ignored side of smoking right into a close to artform in its personal proper, Houseplant by OCB is one more scene within the double function that’s Seth Rogen’s life. Who would he select to play himself in his personal biopic?
“Christian Bale, or maybe a Roadhouse-shaped Jake Gyllenhaal.”
The publish Seth Rogen’s Holy Grail first appeared on High Times.
