RAW Founder Josh Kesselman Explains ‘The Tattoo Test’ And How to Build Cult-Level Brand Loyalty
You can spot a real brand in the wild. It walks into a room before the founder does. You see the logo on a skateboard, a guitar case, the back of someone’s neck. That’s the test. If people wouldn’t tattoo your brand on their skin, maybe it’s not a brand. Maybe it’s just merch. Josh […]
The Hidden Shortcut to Launching a Cannabis Brand
When people imagine launching a cannabis brand, the pictures in their minds tend to be glamorous: sleek jars of flower displayed under glowing dispensary lights, a social media feed buzzing with lifestyle photos, maybe even a booth at a trade show with a line of eager fans. Few picture themselves in a manufacturing facility, watching […]
Top Veterans Group Partners With Cannabis Brand To Promote THC Drinks As Alcohol Alternative At VFW Posts
A top veterans organization has entered a first-of-its-kind partnership with a hemp THC beverage company, with a licensing branding deal that will support a variety of veterans services and promote cannabis drinks as a potential alcohol alternative. The Veterans of Foreign Wars (VFW) of the United States on Tuesday announced it reached an agreement with […]