Weed Can’t Get Past 34%. The Labels Go to 42%. The System Rewards the Lie.
A Spanish engineer who has spent sixteen years scanning flower explains how the industry got here — and what it would take to get out. In November 2024, Justin Singer, CEO of the Denver edibles manufacturer Ripple, got fed up with the lack of control over the industry he himself participates in and sent staff […]
Stacey Rusch Knows How to Sell a Story
Before cannabis, Stacey Rusch spent years learning how to hold an audience, whether the room contained yoga students, morning-news viewers, QVC shoppers, or a table full of Real Housewives. There is a 2021 résumé still circulating online that explains Stacey Rusch better than most reality-TV biographies ever could. It is from years before SHAYO and […]
The FDA Wants to Know How You Use Cannabis—Useful or Concerning?
The FDA is seeking outside data and analytics services to better understand how people use cannabis, CBD, and other emerging products through public social-media conversations, consumer surveys, and market intelligence. The request does not establish access to private messages, but it does point to a much more systematic federal effort to analyze how cannabis consumers […]
100% More THC = 15% Stronger High. So Why Did Weed Spend 30 Years Chasing the Number?
Researchers gave people 5 mg of inhaled THC and rated the high at 34 out of 100. They doubled it to 10 mg. The high went to 39. Cannabis’ most plentiful and active ingredient, the cannabinoid molecule Delta 9 THC, first isolated in 1964 by legendary Israeli chemists Raphael Mechoulam and Yehiel Gaoni, creates a […]
Barcelona’s Plan Druida Is Turning Up the Pressure on Cannabis Clubs
Barcelona’s Plan Druida expands police presence and surveillance in response to drug trafficking and use, while also placing the city’s cannabis clubs under renewed pressure. Although authorities present it as a modern public-safety strategy, its focus on control, pressure on cannabis clubs, and drug use reflects the same prohibitionist approach that could deepen the criminalization […]
Athletes on Medical Cannabis Want Sleep and Focus, Not Muscle Recovery, Study Finds
Every CBD-for-athletes pitch of the last decade has sold the same story: sore muscles, faster recovery, inflammation. A dataset covering 47,522 people who both train and use medical cannabis says the top complaints are something else entirely. Focus. Sleep. Stress. The recovery pitch has been the entire commercial thesis behind cannabis in sport. Sponsorships, product […]
‘I Want to go Home’: The Time Blink-182 Got Stupid High With Cypress Hill Before a Show
Travis Barker says he and Tom DeLonge got extremely high with Cypress Hill before a Blink-182 show in 2004, turning the performance into what felt like an endless ordeal. Despite how uncomfortable they felt onstage, fans reportedly remember the concert as one of the band’s most electrifying. You might have heard through the grapevine that […]
King Gizzard Built Its Own Festival Instead of Touring. It Starts Friday.
King Gizzard & the Lizard Wizard headline all three nights of their own festival in the Colorado Rockies this weekend, with 24 acts, a fan-run bootlegger alley and almost nowhere left to camp. King Gizzard & the Lizard Wizard will play six shows in North America this year. Three of them happen this weekend, in […]
Rosario Dawson On THC Drinks, Her Father, And The Hemp Ban
Rosario Dawson says a THC beverage helped her father through cancer treatment. This November, a change in federal law could pull most drinks like it off the shelf. Editor’s note: This piece was reported in July. On August 2, Senate appropriators released a stopgap funding bill that would push most of the November 12 deadline […]
Daily Cannabis Use in the US Now Outpaces Alcohol as Teen Use Declines
For decades, cannabis use in the United States was portrayed as a marginal practice, confined to underground culture and considered far less common than alcohol or tobacco use. The federal government’s latest data, however, paint a very different picture. Adult Use Is Rising as Teen Use Falls Cannabis in the US: From the Margins to […]