Khalifa Kush at 10: How Wiz Khalifa’s Cannabis Brand Outlasted the Celebrity Weed Boom
A decade after celebrity cannabis became one of the industry’s easiest cash grabs, Khalifa Kush is still standing: lean, privately controlled and built by longtime Pittsburgh friends who turned Wiz Khalifa’s personal strain into one of the most durable brands in weed. This article originally appeared in High Times’ Summer/Fall 2026 print edition. Get yours […]
Reggaeton Pioneer Randy Wants to Beat California at Its Own Game With a Puerto Rican Weed Brand
Jowell & Randy member Randy is expanding into cannabis with La Zaza, a brand built around Caribbean identity, premium positioning and legal compliance. With commercial agreements in Puerto Rico and Mexico and plans for South America and Europe, he wants La Zaza to compete internationally while proving that Latin urban culture can enter the corporate […]