RAW Founder Josh Kesselman Explains ‘The Tattoo Test’ And How to Build Cult-Level Brand Loyalty
You can spot a real brand in the wild. It walks into a room before the founder does. You see the logo on a skateboard, a guitar case, the back of someone’s neck. That’s the test. If people wouldn’t tattoo your brand on their skin, maybe it’s not a brand. Maybe it’s just merch. Josh […]