Defense Wins Championships: Why Distribution (Not Branding) Will Determine Who Survives the Cannabis Shakeout
By Eric Offenberger via Cannabis Confidential 69% of cannabis consumers have no brand preference. 18% say brand influences their purchase at all. The durable competitive moat in this business is not the brand on the package. It is the licensed retail door through which that package reaches the consumer. Editor’s note: Eric Offenberger is the […]