Two Legends, Two Dispensaries: Snoop Dogg and Xzibit Expand Their Cannabis Brands in California
Two West Coast rap legends are opening cannabis dispensaries in California within weeks of each other. Xzibit goes first. Snoop comes home. West Coast hip-hop has always had a complicated, generative relationship with cannabis. Two of its most enduring figures are now making that relationship literal — and building businesses around it. Xzibit opens the […]
I Followed a Secret Shopper Into Dispensaries. Here’s What They Don’t Want You to See.
Dispensaries and cannabis brands are increasingly borrowing a page from mainstream retail by using secret shoppers to evaluate the in-store experience. Secret shoppers enter a store like any other customer, make a purchase, and observe how staff perform, without employees knowing they’re being evaluated. Cannabis dispensaries are a bit different from other retail environments. Products […]