Rare Cannabinoid Company Bet on the Future of Cannabinoids
The hemp boom moved fast. In the years following the 2018 Farm Bill, thousands of companies rushed into the market chasing the same wave. CBD was everywhere. Oils, gummies, topicals, drinks—if it could hold a label, someone was selling CBD in it. Most brands were focused on scale. Few were thinking about what came next. […]
Smell Over Potency? This New Tech Says That’s the Future of Weed.
For decades, cannabis marketing trained consumers to chase numbers. THC percentages became shorthand for potency, quality, and value. But if you’re one of those people who still crack a jar and give it a good whiff before deciding what to buy, you’re not stuck in the past. You’re just ahead of the science. Today, smell […]