THCV Is Having a Moment. Here’s Why Consumers Are Paying Attention.
As cannabis consumers become increasingly interested in more functional, clear-headed cannabinoid experiences, THCV is emerging as one of hemp’s fastest-growing rare cannabinoids. Cannabis has long been associated with a familiar arc: get high, then get hungry. But a new wave of cannabinoid research and consumer interest is complicating that old stereotype. THCV is gaining attention […]