From Queens to the Cannabis Cup: Inside Torches, the Social Equity Dream Taking Over NYC’s Most Iconic Cigar Townhouse
Interviewing the Torches team was like talking to one person while chatting with four. First came José, license holder and big-picture hustler from Jamaica, Queens. Then, Jonathan Santana, a former financial advisor who walked away from banking to bet on weed. Pedro Antonio pops in, the Colombian “spice” of the crew, half-strategist, half-hype man. Finally, […]


