Trippin’ With The Ganja Traveler: Trinity County, the Emerald Triangle’s Best-Kept Secret
The first installment of a new High Times x Beard Bros x Ganja Traveler series heads to Trinity County, the overlooked edge of the Emerald Triangle where cannabis still feels rooted in land, culture, and connoisseur craft. If you only know the Emerald Triangle through Humboldt and Mendocino, Trinity County can feel like the chapter […]
I Followed a Secret Shopper Into Dispensaries. Here’s What They Don’t Want You to See.
Dispensaries and cannabis brands are increasingly borrowing a page from mainstream retail by using secret shoppers to evaluate the in-store experience. Secret shoppers enter a store like any other customer, make a purchase, and observe how staff perform, without employees knowing they’re being evaluated. Cannabis dispensaries are a bit different from other retail environments. Products […]