The Industry Bet Against Bud. Flower Smokers Never Left.
The cannabis industry spent years predicting flower’s decline. Grown Rogue CEO and co-founder Obie Strickler argues that the prediction said more about industry executives than it did about consumers. When we started Grown Rogue more than a decade ago, I kept hearing about how new form factors were going to make flower extinct. Edibles, concentrates, […]