Category: Grow

What Happens When a Weed Nerd Runs the Numbers

Make Great Weed. Know Your Numbers. Pay Your Debts. By Nicholas Sosiak via Cannabis Confidential In 2018, Canadian cannabis was supposed to be the surest bet in the market. Billions of dollars were raised. Valuations went parabolic. Everyone promised global domination. By 2025, a lot of those stories had ended the same way, with shuttered […]

Cannabis Was Built by Breeders. The Legal Market Is Being Forced to Acknowledge That

For decades, cannabis breeders grew the plant that everyone profits from. They selected, stabilized and preserved genetics under prohibition, often at real personal risk. Then legalization arrived, and much of that work was absorbed into the commercial market with little credit, less consent and almost no compensation. Strains were renamed. Lineage was blurred. Provenance became […]

Meet Weedy Won K, the Viral Stoner Turning Bad Weed Ideas Into Comedy

A single stoner can stand in for all stoners. Within an environment centered around education, science, data, and health—that is, within a certain formality, thoroughness, and rigor—Weedy Won K is what is commonly known as “comic relief,” a comical flourish that alleviates the “tension” of the plot. For Educannabis, the 420 educational project led by […]

Inside Jeeter Live, the Cannabis Event Betting on Culture

In the cannabis industry, “big night” typically refers to a large-scale event featuring a prominent DJ, a crowded club, a recognizable sponsor wall, and a room filled with operators networking between bottle-service trips. It works, but it’s also predictable. Jeeter’s Las Vegas event at MJBizCon 2025 didn’t resemble a typical industry party. It was staged […]

You Probably Missed This High Times Connection In ‘Marty Supreme’

For Marty Supreme, Josh Safdie’s ping-pong movie starring Timothée Chalamet, a number of unusual casting choices were made, including several blink-and-you’ll-miss-them cameos. Gwyneth Paltrow, whose character, actress Kay Stone, has an affair with Chalamet’s rambunctious Marty Mauser, makes her first appearance in a film in 10 years. Tyler, the Creator (née Tyler Okonma) plays Marty’s […]

He Followed Every Rule. New York Still Hasn’t Let Him Open

A Brooklyn nonprofit founder embodies the intent of New York’s equity law – yet after three years, his dispensary remains closed. By the time Shanduke McPhatter finished building out his cannabis dispensary in Brooklyn—after following every step the state laid out—New York had already opened hundreds of licensed adult-use stores. His wasn’t one of them. […]

‘Survivor’ Didn’t Break Them. Real Life Did. Then They Found Weed.

Nobody grows up thinking, “One day I’ll win a million dollars on TV… and then get really into cannabis.” But life has a funny way of rerouting even the cleanest, most straight-edge trajectories. Just ask Ethan Zohn and Tyson Apostol, two Survivor champions whose journeys into cannabis didn’t start in college dorm rooms or at […]

The Best Weed Goes Head To Head For $120,000 Today

The Proper Cup High Rollers bracket reaches its final round today, with $120,000 on the line and two undefeated runs colliding live. At 4:20 PM PT, Preferred Gardens faces Up The Hill in the High Rollers Bracket Finale, streaming live on YouTube. This is not a showcase. It is not a judging panel recap. It […]

Big Alcohol’s Weed Panic Isn’t Random. The Data Explains It

As cannabis beverages gain ground, study after study shows alcohol consumption dropping. You don’t need a conspiracy to explain the panic. You just need the numbers. Alcohol sales are down. Cannabis beverages are up. And suddenly, a lot of people are very concerned about weed making people puke. That timing is hard to ignore. When […]

A Dispensary Burned. If This Was a Pharmacy Fire, Nobody Would Be Joking

In mid-December, a small cannabis and CBD shop in Leadville, Colorado, caught fire. It was a structure fire in an old building, complicated by hidden voids in the walls. Fire crews from multiple counties responded. Nearby homes were evacuated as a precaution. Local officials issued an air quality alert, advising residents to stay indoors or […]

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