Cheech Marin Is Talking to Sandwiches in a Jimmy John’s Ad. Cannabis Culture Has Officially Gone Mainstream.
Jimmy John’s Dream Rotation campaign doesn’t wink at cannabis culture. It hires Cheech Marin, lets him argue with a sandwich and makes Kal Penn’s ideal 4/20 a gym session and a book. The wall is down. Cheech Marin is sitting, holding a sandwich. He looks at it the way a man looks at something he […]
Alabama Took Five Years to Open Its First Cannabis Dispensary. It’s Finally Happening.
Five years after Alabama legalized medical cannabis, the state’s first dispensary is finally opening. The commission that got it here just received one of the most critical audits in the program’s history. Alabama is about to make history. Callie’s Apothecary in Montgomery is set to serve its first patient on May 4, becoming the first […]
Missouri Hemp Businesses Ask Governor To Veto Bill That Would ‘Eliminate’ The Industry
“It would effectively eliminate an entire industry in Missouri—the hemp industry—regardless of any federal change in legislation.” By Rebecca Rivas, Missouri Independenta Gov. Mike Kehoe’s (R) office received 10,000 handwritten letters Tuesday asking him to veto a Missouri bill that would impose a statewide ban on intoxicating hemp products. The letters, gathered in just 10 […]
Psychedelic Reform Is Spreading Faster Than Anyone Expected. The Movement Is Trying Not to Blow It.
Psychedelic legislation is moving through more state capitols simultaneously than at any point in history. The question is not whether reform is coming. It is whether it will be done right. In March 2026, Oregon signed into law significant modifications to its psilocybin services program, the first regulated psychedelic access system in the country, now […]
Revelry Marks 10 Years With Two Major New York Cannabis Events
A decade in, one of New York’s most important cannabis gatherings is doubling down. New York’s cannabis industry doesn’t have many constants. Markets shift, regulations change, and operators come and go. But for the past decade, one thing has remained steady: Revelry. Now, the platform behind some of the state’s most recognizable cannabis gatherings is […]
Bipartisan Bill To Save Hemp Industry From Renewed Federal Criminalization Could Be Filed This Week, Rand Paul Says
A Republican senator said he expects bipartisan legislation to be introduced in Congress this week to avert what he called the “disaster” of the federal recriminalization of hemp THC products that is set to be enacted later this year. Sen. Rand Paul (R-KY) said in an online town hall meeting he hosted on Tuesday that […]
Inside Hypno World and High-THC Cannabis Genetics
Cannabis brands don’t usually build worlds. They build catalogs, menus, drops. Hypno Seeds has been moving in a different direction—treating cannabis less like a product and more like a system of ideas, visuals, and experiences. That direction takes a more literal form with Hypno World, an interactive extension of the brand that expands its identity […]
‘Cannabis Is a Tool, Not an Escape.’ Two Iraqi-American Brothers Built a $180 Million Brand Around That Idea.
Ali and Muha Garawi built Muha Meds from a $15,000 startup into one of cannabis’s most dominant brands — without outside money, without losing the culture and without losing each other. “A lot of people wait for the right moment or for some perfect circumstance,” says Muha Garawi, “but when you have a background like […]
Two Legends, Two Dispensaries: Snoop Dogg and Xzibit Expand Their Cannabis Brands in California
Two West Coast rap legends are opening cannabis dispensaries in California within weeks of each other. Xzibit goes first. Snoop comes home. West Coast hip-hop has always had a complicated, generative relationship with cannabis. Two of its most enduring figures are now making that relationship literal — and building businesses around it. Xzibit opens the […]
When It Comes To Marijuana And Hemp, If You Believe In One Plant You Need To Believe In One Rule (Op-Ed)
“If the loophole persists, that trust erodes. Not because the hemp farmers are bad people. But because a system that applies rigorous standards to one channel and none to another will eventually produce a failure that damages everyone.” By Jason Leisey, Emerald Tea Supply Co. I spent years in institutional finance trading macro derivatives before […]